International ship manager Bernhard Schulte Shipmanagement (BSM) and the Cyprus Marine and Maritime Institute (CMMI) have signed an MoU to launch a game-changing initiative named “True North 72” aiming to encourage innovation across the maritime supply chain and logistics industries.
The maritime industry is already undergoing a massive disruption of its existing business models with longer term pressure to become even more efficient and environmentally friendly. The “True North 72” initiative aims to be a catalyst in reinventing the value chain in the digital age and delivering sustainable solutions to solve customer challenges throughout their businesses.
The collaboration between BSM and CMMI will capitalise on both partners’ shipping expertise, global reach and specialist technical expertise to create an ecosystem for experimentation. The initiative will explore new ideas, testing and iterating potential solutions, all with the goal of creating entirely new markets, services or products. As such, the joint programme will leverage the tremendous capabilities of the two organisations to research and explore the commercialisation of ideas in areas of strategic interest, unlocking value at the forefront of innovation for the wider maritime sector.
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